In this new business era, customers are more interested in the outcomes they can achieve with their technology purchases than with the technology itself. This is causing a need for technology suppliers to follow a new customer engagement model that can help prevent customer churn. That’s why TSIA created the LAER model, which consists of four key steps along the customer journey from the perspective of the technology supplier: Land, Adopt, Expand, and Renew. In this short animation, you’ll get a quick overview of each stage of the LAER model and how they relate to different functions within your organization.
Learn how TSIA can help your organization optimize for LAER and stay profitable in the new era of B2B by contacting us today!
About the Author
Nicole Dornsife is the senior publications editor for TSIA. She has over 10 years of experience writing for the software and SaaS industries, and joined TSIA in 2014. She manages TSIA's Inside Technology Services blog and regularly collaborates with TSIA's research team and partner companies to publish their insights on the latest news in the technology services industry. She also provides editorial support for Technology Services World conferences. Nicole may be reached at firstname.lastname@example.org.