With the new generation of business models focusing more on recurring revenue, particularly subscription-based cloud offers, many technology suppliers are finding themselves needing to change certain aspects of their businesses and how they function. This transition is commonly referred to as "digital transformation," and understandably, there is a certain amount of pain that’s associated with this major change. This is why at TSIA, we’ve made it our mission to address those pain points and help technology companies successfully come out the other side of this transformation process as a profitable recurring revenue business.
This infographic outlines 6 key steps along the journey to building a new or refining an existing recurring revenue business from the perspectives of the customer, the shareholder, and how customer success can bridge the gap between the two creating a cohesive roadmap for success.
Read More About the Digital Transformation Journey
At TSIA, we have the data, business frameworks, and the research-backed industry know-how to show you the proven path to successfully navigating this transition. Be sure to read my 6-part blog series called, “The Digital Transformation Journey,” where I go over each of these steps in detail.
Read more posts in "The Digital Transformation Journey" series:
- "Customer Use Cases"
- "Customer Concerns About Subscriptions"
- "Supplier Benefits"
- "Supplier Challenges"
- "Supplier Keys to Success in Subscription Business Models"
- "Growing Customers Successfully"
About the Author
J.B. Wood is president and CEO of TSIA. He is a frequent industry speaker and author of the popular books, Complexity Avalanche (2009), Consumption Economics (2011), B4B (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016), and has appeared in leading publications, such as Fortune, The New York Times, and The Wall Street Journal. He works with the world's largest technology companies on strategies to extend their innovation platform beyond the lab and into the customer experience, particularly in the age of cloud and managed services.