[Video] The Three Levels of Customer Adoption

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Effective_Customer_AdoptionAfter you’ve landed a customer, you want them to find enough value in your solution to expand their spending and renew their business, but how do you get them to that point? In this video clip from his keynote presentation at TSW 2015 Best Practices, “The Who, What, Why, and How of Driving Adoption and Outcomes,” TSIA’s executive director, Thomas Lah, explains how successful adoption of technology is your key to unlocking the door to expansion and renewal. Using examples of the three kinds of customers you’re likely to encounter along the way, as well as TSIA’s LAER model, he explains the process behind reaching that first critical milestone on the adoption journey.

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Topics: adoption, video, Technology Services World Conference

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