Growing Your Customers at Scale
With the rising trends of cloud and subscription-based SaaS offers, the role sales plays in the customer journey has seen a dramatic shift in recent years. In order to continue driving new business, sales must work together with marketing and customer support to not only continue landing new customers, but to keep them coming back. (Tweet this!)
At this event, TSIA’s René Grossrieder will be tapping into his over 25 years of experience in sales leadership for the technology industry in his session titled “Grow Your Customers: The Transformation of Sales.” In this insightful discussion, Rene will outline the organizational capabilities required for developing and encouraging internal collaboration, along with the frameworks needed to land new customers, increase the successful adoption of offers, expand sell to existing customers, and grow contract renewal potential. He will be citing examples from TSIA’s most recent book, B4B: How Technology and Big Data are Reinventing the Customer-Supplier Relationship, as well as detailing how TSIA’s LAER customer engagement model can be leveraged to increase revenue growth.
About Dynamic Disruption Sales and Marketing Summit
This full day event is a unique opportunity for sales and marketing professionals to learn about the fundamental changes occurring between buyer and seller interactions at both a consumer and business level from industry leaders in an interactive atmosphere. This event will be held at the San Diego Marriott in Del Mar on October 9, 2015.
There’s still time to register for this event and learn cutting edge sales and marketing strategies from industry leaders from companies large and small, private and public.
“Sales no longer operates in a silo, and it’s up to sales executives to begin thinking about the interrelationships of those who drive new business, such as marketing and sales, as well as customer support and services.” – René Grossrieder, SVP Membership Development, TSIA