The Converging World of Managed Services

Posted by George Humphrey on 1/17/17 8:40 AM

Historically when we've thought of convergence in the tech industry, we thought of a variety of technologies merging together, such as voice and data or storage and networking. Hyper-convergence infrastructure is a term used to encompass storage, computing, and virtualization. Stand aside pings and packets, there's a new type of convergence out there. We're talking about service convergence, and it's something we've identified at TSIA as a major market trend.

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Topics: x-as-a-service (XaaS), managed services, support services, professional services, managed XaaS, TSIA Organizational Convergence Series, consumption gap, complexity avalanche, services convergence, organizational convergence

TSW Keynote Preview: 7 Steps to Unlock Profitable Revenue Growth

Posted by Technology Services Industry Association on 10/7/16 5:00 AM

Over 1,600 technology services professionals will be gathering at the TSW Las Vegas 2016 conference to learn about how to align their business for growth and outcomes in the cloud economy. For a sneak peek at one of the many impactful sessions we have planned for this year's event, view this SlideShare of a keynote presentation by TSIA's Executive Director, Thomas Lah, “Report from the Road: 7 Steps to Unlock Profitable Revenue Growth."

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Topics: x-as-a-service (XaaS), cloud, slideshare, Technology Services World Conference, Technology-as-a-Service Playbook

3 Steps to Leverage Digital Disruption in Your Sales Efforts

Posted by Barbara Geraghty on 9/20/16 6:30 AM

What do landlines, books, postage stamps, greeting cards, and taxis (and the companies that sell them) have in common? Obsolescence! Meanwhile, startup companies like Uber and Airbnb have reached unicorn status with with zero inventories, and Amazon has changed the face of retail forever.

The fact is, there are forces at work that are changing everything. We are in the middle of a strategic reinvention of every industry as a result of cloud computing, mobile apps, social media, data analytics and the Internet of Things. A new study by IBM found that the “Uberisation” trend, or industry disruption caused by an unlikely competitor, has become a dominant concern of the C-suite.

Executives understand that the biggest threat to the future of their company is what they don't know, they don't know. That uncertainty is the lever that opens the door to outside sources of information and ideas. How can you help your prospects and customers become masters of digital disruption?

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Topics: x-as-a-service (XaaS), sales, TSIA Partners, disruption

4 Steps to Successfully Move from Hardware to Software and Services

Posted by Neil Jain and Chris Kammerer on 9/15/16 6:30 AM

The world has been changing over the past 10 years for hardware companies. Today, faster innovation cycles and falling barriers to entry are driving commoditization, virtualization is fueling demand for software running on industry standard hardware, and everyone is chasing higher margin, recurring revenue offers. Hardware companies are responding to these shifts by augmenting their portfolios to include more software and services offerings, but many are struggling with the transition.

Whether your company is looking to break into a complementary software market, enhance your hardware products with managed services, or respond to the virtualization trend, here are four key steps you should take to address common challenges hardware companies face.

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Topics: x-as-a-service (XaaS), managed services, service revenue generation, services, service offers, TSIA Partners, hardware manufacturers

Poll Results: Organizational Models for Professional Services and the Cloud

Posted by Bo Di Muccio on 9/6/16 6:30 AM

At TSIA, we've recently received a lot of questions from our members regarding the typical organizational models tech companies are using to set up cloud or XaaS businesses alongside their traditional consumption models. To get a bit more insight on this topic, we conducted a TSIA Quick Poll where we asked members of our Professional Services community to share their experiences in this area, resulting in us receiving detailed responses from 56 companies. Though brief, the survey yielded some surprising and interesting results. In this blog post, I'd like to share some survey highlights with you.  

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Topics: x-as-a-service (XaaS), cloud, professional services, TSIA Survey, TSIA Research

[Infographic] What to Expect at the Leading Tech Services Conference

Posted by Technology Services Industry Association on 9/1/16 6:30 AM

Technology Services World conferences are the best place to learn new business strategies from leading technology and services industry experts, network with peers, and explore the latest solutions that can help your business grow and thrive for years to come. At TSW Las Vegas 2016, you'll join over 1,600 other service leaders from all areas of tech to learn how to prepare your organization for the future of cloud-based service offers and business models with our theme, “Aligning for Growth and Outcomes.” In this infographic, you'll get a preview of the conference highlights and keynote speakers you can look forward to by joining us October 17-19 at the ARIA Resort & Casino in Las Vegas.

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Topics: x-as-a-service (XaaS), cloud, customer outcomes, infographic, Technology Services World Conference

[TSIA Spotlight] How to Actually Make Money in the Cloud

Posted by Thomas Lah and J.B. Wood on 8/24/16 6:30 AM

An article we wrote called, “How to Actually Make Money in the Cloud” was featured on Inc.com, the web presence of Inc. Magazine, which has been the premier print publication for entrepreneurs and business owners for more than 30 years. In this article, we provide a brief background into the emergence of cloud-based business models, explaining that even though they attract the financial interest of visionary entrepreneurs, many are struggling to be profitable. Using examples from our newest book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business,” we discuss the emerging financial patterns that can help business leaders think more completely about their journey to creating a profitable SaaS business. Here's an excerpt from the full article, which you can read here on Inc.com.

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Topics: x-as-a-service (XaaS), cloud, software-as-a-service (SaaS), Technology-as-a-Service Playbook

Pricing Segmentation Best Practices for XaaS

Posted by Tim Matanovich on 8/16/16 6:30 AM

The unique inventions and service offerings of entrepreneurs can captivate us, yet even the most innovative solutions and services can struggle when managers fail to set prices that simultaneously attract customers and produce profit. Though pricing is a complex concern for businesses in all industries, it is a particular point of confusion in XaaS industries, where "anything as a service" requires pricing versatility that cannot be achieved with more traditional price structures.

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Topics: pricing, x-as-a-service (XaaS), cloud, services pricing, subscription-based offers

Tips for Creating a Customer Success Function Within Your Organization

Posted by Judith Platz on 8/11/16 8:52 AM

Customer success has become a hot topic in the technology industry, and with good reason. Technology companies are recognizing that it's essential to engaging, retaining and growing customer relationships over time. Each year, TSIA conducts a baseline survey to understand the current state and emerging practices for customer success. With the help of this data, we've created a list of recommendations for building a customer success function within your company.

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Topics: outcome-based services, customer success, x-as-a-service (XaaS), adoption

How to Lead Your Company to Success in the Cloud

Posted by J.B. Wood on 8/9/16 6:30 AM

The cloud. It's where cool tech ideas get funded by eager venture capitalists and mega fortunes are made when the next big thing goes viral.

For all of the excitement and hype surrounding the Cloud, there are some sobering realities that tend to get swept under the rug: namely the fact that, on the whole, the cloud business model is not a profitable one. Surprised?

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Topics: x-as-a-service (XaaS), cloud, subscription-based offers, Technology-as-a-Service Playbook

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