XaaS Madness: Selling Yourself Out of Business

Posted by Steve Frost on 3/7/17 5:00 AM

As the NCAA Basketball Tournament shifts into high gear this month, millions of American workers will take extended lunch breaks to their favorite sports bars and restaurants to watch the games. This annual event provides not only an opportunity for binge-eating and work-ditching, but also affords a teaching opportunity about the dangers of the high cost of sales. Read on to see how the parable of a failed sports bar can be a cautionary tale for modern XaaS companies.

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Topics: x-as-a-service (XaaS), sales, expand selling, marketing, lead generation, sales costs

Welcome New TSIA Members! February Edition

Posted by Technology Services Industry Association on 2/24/17 5:00 AM

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer. Here's a little bit about each company, in their own words.

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Topics: x-as-a-service (XaaS), cloud, healthcare, software-as-a-service (SaaS), New TSIA Members, software

Meet with TSIA Experts at 5 Upcoming Technology Industry Events

Posted by Technology Services Industry Association on 2/21/17 5:00 AM

Whenever a new trend emerges in the world of technology and services, TSIA is already on the front lines developing new research, frameworks, and expertise around what that trend can mean for your business and the future of our industry. To share some of their latest findings in the areas of customer success, field services, smart services and the Internet of Things (IoT), and recurring revenue, TSIA executives will be attending several upcoming conferences and speaking engagements, including: 2017 Customer Success Summit – Presented by Totango, TSIA International Field Services Summit, Executive Symposium, Technology Services World, and Gainsight Pulse 2017. 

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Topics: customer success, x-as-a-service (XaaS), field services, internet of things (IoT), summit, Technology Services World Conference, TSIA Research, smart services, speaking engagements

How to Be Profitable in the Cloud

Posted by Thomas Lah on 2/14/17 12:00 AM

While it's clear that revenues from cloud-computing offers are rapidly growing, exactly how profitable these offers will be for technology companies remains to be seen. As part of Mediaplanet's Cloud Solutions campaign that unites like-minded industry leaders to highlight the technologies, people, and processes that are helping to empower, as well as seamlessly connect organizations across the globe, I contributed an article on behalf of TSIA exploring what it takes to be profitable in the Cloud. Here's an excerpt of the article I wrote which was published in both the San Francisco Chronicle and online.

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Topics: x-as-a-service (XaaS), cloud, Technology-as-a-Service Playbook, cloud computing

A Closer Look at On-Premise Customer Success Programs

Posted by Irit Eizips on 1/18/17 10:57 AM

In the technology industry, Customer Success Management is a growing practice, alongside the increase in popularity of SaaS (software-as-a-service) as a software licensing and delivery model. As a result, the traditional customer-vendor relationship, which now mostly applies to on-premise solutions, has changed dramatically. In many ways, Customer Success has become synonymous to SaaS. But what about on-premise clients? To try and assess the answer to this question, I interviewed Noy Bar, Americas Region Customer Success Manager at HP Enterprise and Anna Connell, Sr. Director of Global Subscription Sales at Proofpoint. In this blog, I share their observations on the differences between Customer Success programs for SaaS and those for on-premise, derived from their professional experience over the past few years.

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Topics: customer success, x-as-a-service (XaaS), software-as-a-service (SaaS), customer success manager

The Converging World of Managed Services

Posted by George Humphrey on 1/17/17 8:40 AM

Historically when we've thought of convergence in the tech industry, we thought of a variety of technologies merging together, such as voice and data or storage and networking. Hyper-convergence infrastructure is a term used to encompass storage, computing, and virtualization. Stand aside pings and packets, there's a new type of convergence out there. We're talking about service convergence, and it's something we've identified at TSIA as a major market trend.

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Topics: x-as-a-service (XaaS), managed services, support services, professional services, managed XaaS, TSIA Organizational Convergence Series, consumption gap, complexity avalanche, services convergence, organizational convergence

TSW Keynote Preview: 7 Steps to Unlock Profitable Revenue Growth

Posted by Technology Services Industry Association on 10/7/16 5:00 AM

Over 1,600 technology services professionals will be gathering at the TSW Las Vegas 2016 conference to learn about how to align their business for growth and outcomes in the cloud economy. For a sneak peek at one of the many impactful sessions we have planned for this year's event, view this SlideShare of a keynote presentation by TSIA's Executive Director, Thomas Lah, “Report from the Road: 7 Steps to Unlock Profitable Revenue Growth."

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Topics: x-as-a-service (XaaS), cloud, slideshare, Technology Services World Conference, Technology-as-a-Service Playbook

3 Steps to Leverage Digital Disruption in Your Sales Efforts

Posted by Barbara Geraghty on 9/20/16 6:30 AM

What do landlines, books, postage stamps, greeting cards, and taxis (and the companies that sell them) have in common? Obsolescence! Meanwhile, startup companies like Uber and Airbnb have reached unicorn status with with zero inventories, and Amazon has changed the face of retail forever.

The fact is, there are forces at work that are changing everything. We are in the middle of a strategic reinvention of every industry as a result of cloud computing, mobile apps, social media, data analytics and the Internet of Things. A new study by IBM found that the “Uberisation” trend, or industry disruption caused by an unlikely competitor, has become a dominant concern of the C-suite.

Executives understand that the biggest threat to the future of their company is what they don't know, they don't know. That uncertainty is the lever that opens the door to outside sources of information and ideas. How can you help your prospects and customers become masters of digital disruption?

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Topics: x-as-a-service (XaaS), sales, TSIA Partners, disruption

4 Steps to Successfully Move from Hardware to Software and Services

Posted by Neil Jain and Chris Kammerer on 9/15/16 6:30 AM

The world has been changing over the past 10 years for hardware companies. Today, faster innovation cycles and falling barriers to entry are driving commoditization, virtualization is fueling demand for software running on industry standard hardware, and everyone is chasing higher margin, recurring revenue offers. Hardware companies are responding to these shifts by augmenting their portfolios to include more software and services offerings, but many are struggling with the transition.

Whether your company is looking to break into a complementary software market, enhance your hardware products with managed services, or respond to the virtualization trend, here are four key steps you should take to address common challenges hardware companies face.

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Topics: x-as-a-service (XaaS), managed services, service revenue generation, services, service offers, TSIA Partners, hardware manufacturers

Poll Results: Organizational Models for Professional Services and the Cloud

Posted by Bo Di Muccio on 9/6/16 6:30 AM

At TSIA, we've recently received a lot of questions from our members regarding the typical organizational models tech companies are using to set up cloud or XaaS businesses alongside their traditional consumption models. To get a bit more insight on this topic, we conducted a TSIA Quick Poll where we asked members of our Professional Services community to share their experiences in this area, resulting in us receiving detailed responses from 56 companies. Though brief, the survey yielded some surprising and interesting results. In this blog post, I'd like to share some survey highlights with you.  

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Topics: x-as-a-service (XaaS), cloud, professional services, TSIA Survey, TSIA Research

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