The Next Big Thing in Tech: Outcome Engineering

Posted by Glenn Gramling on 4/28/17 5:00 AM

Most technology suppliers don’t think about delivering business outcomes to their customers. For years, the technology industry has delivered products and services to enable the customer to own their outcome. The book B4B profiles how the buyers of technology are changing and the industry-wide impact of new business models that are emerging as a result. No longer is the CIO/VP of IT the only decision maker for technology. Increasingly, line of business executives are involved in the selection and purchase of new solutions.

They want their technology to deliver a business outcome, and these buyers have different measures (KPIs), industry vertical expertise, and technology insights gained from the Internet. These new buyers are more confident in their own ability to make decisions and are no longer completely reliant on suppliers to point them to the right solution. So, what can suppliers do to meet the needs of this new type of buyer and help them achieve the outcomes they’re looking for?

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Topics: outcome engineering, Outcome Chains

Outcome Engineering With TSIA Outcome Chains

Posted by Thomas Lah on 4/27/16 6:30 AM

In our book, B4B, we established that technology suppliers are evolving from simply delivering products to also delivering business outcomes to their customers. Out of this growing trend came a new idea called "outcome engineering," where solutions providers present their customers with clear paths to success using their technology. TSIA is now applying that same concept to help our members improve their service business outcomes by leveraging our research, data, and business frameworks with the help of a new tool, TSIA Outcome Chains

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Topics: software-as-a-service (SaaS), outcome engineering, Outcome Chains

Introducing a New SaaS Solution at TSW: TSIA Outcome Chains

Posted by Technology Services Industry Association on 4/7/16 6:30 AM

Big things are happening at TSIA, and we can't wait to show you what we've been up to. For organizations looking to grow, transform, and address the urgent issues facing the technology industry, the next generation of insight is just around the corner. At TSW San Diego 2016, we'll be unveiling a new SaaS solution designed from the ground up to help teams build a better roadmap to the business outcomes they want: TSIA outcome chains.

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Topics: software-as-a-service (SaaS), outcome engineering, Technology Services World Conference, Outcome Chains

TSIA Service Trends Webinar Roundup: Winter Edition

Posted by Technology Services Industry Association on 1/5/16 7:30 AM

At TSIA, we are dedicated to helping technology services organizations of all sizes stay on top of the latest best practices for growing and advancing their business. Our 30-minute TSIA Pulse webinars are a great way to hear directly from our research team about how emerging industry trends are affecting their respective service discipline, and what you can do to stay current. Here’s a recap of this winter's TSIA Pulse webinars, in case you missed them! 

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Topics: webinars, outcome engineering

Technology Services: What Lies Ahead in 2016

Posted by Thomas Lah on 12/17/15 6:30 AM

'Tis the season of giving, and today our gift to you is the ninth day of our annual 12 Days of Insights blog series. Enjoy!

If there was any doubt that the technology industry is undergoing a major transformation, this year has produced even more compelling evidence that we are nearing the end of the first great era of tech. There are no tea leaves involved here; the story is playing out in the publicly reported financial data from traditional technology companies. Collectively, tech company revenues have declined steeply in 2015, with tens of billions of dollars coming off the table quarter after quarter.

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Topics: outcome-based services, customer success, customer retention, customer outcomes, customer churn, expand selling, 12 Days of Insights, outcome engineering

[Video] Outcome Engineering

Posted by Trisha Bright on 11/10/15 7:30 AM

The new tech mantra is all about delivering business outcomes to customers. It seems obvious, yet this has not been the traditional rallying cry within our industry. Instead, we’ve spent decades perfecting the model of matching product features and capabilities to customer tasks and processes. Certainly, this has benefited customers and suppliers alike, helping us achieve unprecedented levels of productivity and efficiency in managing core business functions. But in today’s age of results, we at TSIA would argue that while this approach is still necessary, it is no longer sufficient.

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Topics: video, outcome engineering

[SlideShare] Outcome Engineering: TSW Keynote Preview

Posted by Technology Services Industry Association on 10/13/15 6:30 AM

In order to grow your customers successfully, you need to make sure they’re able to find value with your solution by achieving their desired business outcomes. To properly guide your customers down the right path to success, you’ll first need to gain a deeper understanding of their goals, but where do you start? In his keynote presentation at our upcoming TSW 2015 Service Transformations conference, “Outcome Engineering”, TSIA’s executive director, Thomas Lah, will share how outcome engineering drives revenue growth. Take a look at this SlideShare for a sneak preview of what you can learn from this informative presentation!

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Topics: outcome-based services, customer outcomes, LAER, PIMO, outcome engineering, slideshare, Technology Services World Conference

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