What I Heard at TSW San Diego 2017

Posted by John Ragsdale on 5/16/17 5:00 AM

I'm now fully recovered from the recent Technology Services World, my 23rd TSIA conference over the last 11 years. It was a very busy 3 days for me, with a keynote, 6 presentations, 15 1:1 meetings, and countless conversations in hallways and in the TSW | EXPO. Now that I've had some time to process all that I heard, I wanted to write up some of the principle themes and/or trends that popped up again and again.

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Topics: customer success, automation, professional services, Technology Services World Conference, machine learning

Using Predictive Analytics for Cross-Sell and Upsell: Lessons from E-Tailers

Posted by Steve Frost on 12/20/16 5:00 AM

The holidays are upon us once again, and along with them, the corresponding annual shopping season. For dads like me with school-aged children, this is also the time of year when I turn to my favorite e-tailers to fulfill our family's wish lists. It's a tough call as to whether I love my children or hate the mall with more fervor, so in our house, “Santazon.com" with “Reindeer Prime" delivery has saved Christmas like the repentant Grinch at the end of the book. I know that it's certainly made me a lot merrier.

As we proceed to checkout with our shopping carts, we notice the e-tailer's recommendation engine making "frequently bought with" suggestions at the bottom of our screens. If I'm buying my 11-year-old son a new PlayStation 4 (Shhh...it's a secret), I have no problem with the e-tailer making the suggestion that he also perhaps could use an extra controller or might enjoy a specific game to go with it. 

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Topics: B2B, sales, data analytics, expand selling, internet of things (IoT), analytics, cross-sell, upsell, recommendation engine, predictive analytics, machine learning


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