Grow Education Services Revenues with Subscription Offers [Infographic]

Posted by Maria Manning-Chapman on 1/31/17 5:00 AM

For education services organizations, finding ways to grow revenue is always at top of mind. With more customers showing a preference to consume learning materials in a “pay-as-you-go” learning-as-a-service (LaaS) model, education services organizations are tapping into this growing revenue stream by developing subscription-based offers. Check out this infographic to see why subscription offers are a great way to grow your education services revenue and discover the types of training and subscription models your business should consider when developing its own offer.

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Topics: education services, subscription-based offers, infographic, learning-as-a-service (LaaS)

How Free Offers Lead to Paid Opportunities

Posted by Maria Manning-Chapman on 10/9/15 6:30 AM

Historically, education services professionals have shied away from incorporating free offers into their business strategy, which is likely due to common misconceptions about what “free” actually means. There’s a big difference between something that is free by design and something that is free by discount, but both offers can benefit your business when applied correctly. In this post, I’ll explain how free offers can fit into your pricing strategy and open up new opportunities to grow your customer base.

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Topics: pricing, education services, services pricing, learning-as-a-service (LaaS), LAER, free offers

Building a Strategy for the Future of Education Services

Posted by Maria Manning-Chapman on 8/11/15 6:30 AM

With the industry rapidly evolving and changing, the education services organization of the future is likely to look different than the current model. But what will the education services organization of the future look like, and what is the best strategy for transitioning from current to future state? To help answer these questions, I’m providing a snapshot of my 2015 Education Services Strategy Block. It is divided into four critical categories that provide a framework for helping you and your organization make this transition.
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Topics: education services, learning-as-a-service (LaaS), content development, free offers

What Makes a Successful Learning-as-a-Service Offer

Posted by Maria Manning-Chapman on 1/22/15 6:30 AM

The XaaS model, which refers to “anything”-as-a-service, has become a hot topic in the technology services industry. In response to this growing trend, education service providers are starting to develop learning-as-a-service (LaaS) offers that include cloud-based tools, providing customers with even more accessibility to education resources that benefit learners and educators alike. Here are some things to keep in mind to help you get started in creating your own LaaS offering.

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Topics: mobile learning, x-as-a-service (XaaS), education services, learning-as-a-service (LaaS)

Education Services: Building and Maintaining a Successful Subscription-Based Business

Posted by Maria Manning-Chapman on 12/22/14 9:30 AM

It used to be that the only thing a subscription bought you was a magazine, the newspaper, or maybe a gym membership. Clearly, times have changed. Products and services now offered via a subscription model abound, and they range from the simple, such as a weekly box of organic snacks, to the sophisticated, such as Amazon Web Services (AWS). With such diversity in the types of companies providing subscription-based offers, what approach should education services (ES) organizations consider in building and maintaining a successful subscription business?

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Topics: x-as-a-service (XaaS), education services, subscription-based offers, customer churn, learning-as-a-service (LaaS), 12 Days of Insights, software-as-a-service (SaaS), optimization

Learning as a Service: Addressing Some Common Concerns

Posted by Maria Manning-Chapman on 12/9/14 6:30 AM

The future of learning is heading toward a cloud-based subscription model that gives people the ability to learn what they want, how they want, where they want, and when they want. This new found accessibility not only benefits users, but also gives education services organizations access to a wider audience of people who otherwise might not have considered training, and that is the real beauty of “Learning-as-a-Service” (LaaS).

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Topics: mobile learning, x-as-a-service (XaaS), education services, learning-as-a-service (LaaS)

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