Grow Education Services Revenues with Subscription Offers [Infographic]

Posted by Maria Manning-Chapman on 1/31/17 5:00 AM

For education services organizations, finding ways to grow revenue is always at top of mind. With more customers showing a preference to consume learning materials in a “pay-as-you-go” learning-as-a-service (LaaS) model, education services organizations are tapping into this growing revenue stream by developing subscription-based offers. Check out this infographic to see why subscription offers are a great way to grow your education services revenue and discover the types of training and subscription models your business should consider when developing its own offer.

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Topics: education services, subscription-based offers, infographic, learning-as-a-service (LaaS)

[SlideShare] 3 Education Services Benchmark Trends

Posted by Technology Services Industry Association on 11/29/16 8:26 AM

Through TSIA's comprehensive benchmarking program, you can measure your company's performance against your industry peers, identify your strengths, and see where you can improve to ensure future success. For a sample of the type of insight you will receive by taking advantage of this valuable resource that comes with TSIA membership, take a look at this SlideShare featuring 3 key research trends from TSIA's Education Services Benchmark Study.

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Topics: education services, benchmarking, slideshare, TSIA Research, TSIA Benchmarking Spotlight

7 Ways Education Services Fits into Customer Success

Posted by Maria Manning-Chapman on 11/8/16 5:00 AM

As more traditional businesses migrate to the cloud, they are quickly discovering what companies who were “born-in-the-cloud" have known for a while: you have to manage customer engagement to drive adoption, retention, and renewal. It's these three elements that led to the inception and growth of the customer success concept, but what exactly is customer success and what role can other service lines play in its execution? At TSIA, this is a question that is top of mind for many of our members. To provide some insight on how customer success relates to my specific area of research, education services, I'd like to provide an overview of the primary responsibilities of customer success and 7 ways education services can contribute to these activities.

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Topics: adoption services, customer success, education services, training, adoption, LAER, customer health score

Which Education Service Offers Do Your Customers Really Want?

Posted by Maria Manning-Chapman on 9/29/16 5:00 AM

When it comes to developing new offers for your education services business, you'll want to make sure you're providing offers that your customers want. So, how do you differentiate between what your customers want and what your education organization thinks they want? At TSIA, we recently conducted an Education Services Offer Development Survey, which aimed to collect insight regarding how education services (ES) organizations are leveraging new offers to maximize revenues and increase customer adoption. Based on the results from this survey, we learned some interesting details about what customers want compared to what they're receiving from their education services provider, which I'd like to share with you.

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Topics: education services, adoption, service offers, content development

[Video] How TSIA Helped Camstar Systems’ Education Business

Posted by Technology Services Industry Association on 6/28/16 6:30 AM

We could tell you how a TSIA membership can add value to your business, but why not hear it directly from one of our members? In this video clip, Kurt Kuelz of Camstar Systems, Inc., a Siemens business, talks about how a TSIA membership has helped Camstar accelerate their education offerings and grow their revenue. Here's what he had to say!

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Topics: education services, video, TSIA Member Testimonials

2 Certification Best Practices for Education Services Organizations

Posted by Maria Manning-Chapman on 6/16/16 6:30 AM

In my last blog post, I talked about how education services organizations can use certification programs as part of their customer adoption strategy. Now that you know more about the role certification can play in keeping your customers engaged with your content, it's worth evaluating how your current certification program stacks up based on industry best practices, or if you do not yet have a certification program, looking into how you can get started.

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Topics: education services, adoption, certification

Leveraging Certification to Drive Adoption

Posted by Maria Manning-Chapman on 4/22/16 6:30 AM

In today’s subscription-centric world, customer churn is like kryptonite. Even in small amounts, it is toxic to the business. It’s therefore not surprising that service organizations are looking for every lever they can pull to drive customer adoption of their solution as a means to help secure subscription renewals.

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Topics: education services, adoption, certification

Broad and Deep Customer Adoption: What's the Difference?

Posted by Maria Manning-Chapman on 3/31/16 6:30 AM

As adoption becomes the most important objective for education services organizations, it's important to keep in mind that not all adoption is created equal. Adoption falls along a gradient consisting of low, to high, to effective consumption of a product or service. When it comes to education services, the best way to gauge where someone is on the adoption gradient is to think about it in terms of the content you're providing, and how it's being consumed by your learners. The processes for measuring this consumption varies by whether you're delivering content using a "broad" or "deep" approach, which we'll discuss in just a bit.

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Topics: education services, adoption

Using Education Services to Drive Adoption

Posted by Maria Manning-Chapman on 1/21/16 6:30 AM

As technology solutions providers, you want to make sure your customers are effectively using and adopting your company's products and/or services. When customers are able to achieve their desired business outcomes with a solution, they’re likely to spend more with your company, so it’s in your best interest to make sure customers are realizing a solution’s full potential and achieving their ROI. The best way to ensure this is to provide adoption services that give your customers the training, support, and resources they need in order to realize the full value of a solution. 

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Topics: adoption services, education services, adoption

The Secret Knowledge of Education Services

Posted by Jeremy DalleTezze on 12/18/15 6:30 AM

'Tis the season of giving, and today our gift to you is the tenth day of our annual 12 Days of Insights blog series. Enjoy!

At TSIA, we talk a great deal about data. We have frameworks, case studies, and lots of conversations with our members about how to leverage big data assets. During these conversations, I walk our members through a succession of questions, starting with their goals, current plans, and progressing through to their data assets and analytic capabilities. In many conversations, members inform me that they have limited, or no, access to rich customer data. In particular, they have no line of sight into how their customers are leveraging their products and/or services. 

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Topics: education services, data analytics, consumption analytics, learning management system, 12 Days of Insights


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