2 Ways to Supercharge Your Support with Video

Posted by Jesse Ariss on 9/26/17 5:00 AM

According to your customers, support just got personal. In Salesforce’s 2017 State of Service Report, 69% of consumers and 82% of business buyers now expect support to be personalized to them. That doesn’t sound unreasonable until it’s stacked upon their additional desires to receive faster resolutions, be routed to the right agents, and be recognized across a multiplicity of channels.

Where can support executives turn for help shouldering the growing weight of modern customer expectations? To the power of video.

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Topics: customer support, video, self-service support, TSIA Partners, digital support

How Embedded Product Support Can Boost Customer Adoption

Posted by John Ragsdale on 9/19/17 5:00 AM

For our fall Technology Services World conference, we used the crowdsourcing approach to select a theme. We gathered input from members and asked our various advisory boards for feedback on the suggestions, arriving at what I think is truly a “big tent” topic: The Art and Science of the Customer Journey. Regardless of where you fit in the customer lifecycle—sales, implementation, post-sales support, field service, customer success, expand selling, etc.—improving and accelerating the customer journey is a critical component of your job. 

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Topics: customer support, self-service support, digital support, self-service, Art and Science of the Customer Journey

Intelligently Optimizing Digital Support Channels

Posted by Nick Sellers on 10/11/16 5:00 AM

Many businesses aren't clear as to what good digital support entails, with only vague notions about lowering costs and improving customer experience. Their focus is instead on implementing a platform that gives them the best return on investment, which is measured in money (and time) saved.

These businesses often also make the mistake of introducing digital support platforms—such as self-service, real-time chat, online communities and social networks—as discrete standalone projects even when part of a larger campaign. They also tend to prioritize budget and execution methods rather than customer experience and outcomes. While the former strategy can save a little money now, the latter will be what defines a support platform's long-term success.

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Topics: customer experience, social media, support services, social support, multi-channel support, online support, optimization, digital support

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