Which Education Service Offers Do Your Customers Really Want?

Posted by Maria Manning-Chapman on 9/29/16 5:00 AM

When it comes to developing new offers for your education services business, you'll want to make sure you're providing offers that your customers want. So, how do you differentiate between what your customers want and what your education organization thinks they want? At TSIA, we recently conducted an Education Services Offer Development Survey, which aimed to collect insight regarding how education services (ES) organizations are leveraging new offers to maximize revenues and increase customer adoption. Based on the results from this survey, we learned some interesting details about what customers want compared to what they're receiving from their education services provider, which I'd like to share with you.

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Topics: education services, customer adoption, service offers, content development

5 Capabilities Education Services Organizations Need to Develop

Posted by Maria Manning-Chapman on 11/19/15 6:30 AM

As the technology industry continues to shift its focus to customer outcomes, education services organizations need to transition from a delivery-intensive model to a content-intensive model. To support that strategy, education organizations will need to add some new capabilities to their repertoire.

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Topics: education services, customer adoption, organizational capabilities, content development

Building a Strategy for the Future of Education Services

Posted by Maria Manning-Chapman on 8/11/15 6:30 AM

With the industry rapidly evolving and changing, the education services organization of the future is likely to look different than the current model. But what will the education services organization of the future look like, and what is the best strategy for transitioning from current to future state? To help answer these questions, I’m providing a snapshot of my 2015 Education Services Strategy Block. It is divided into four critical categories that provide a framework for helping you and your organization make this transition.
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Topics: education services, LaaS (learning-as-a-service), content development, free offers

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