3 Ways to Lead Your Company to Success in the Cloud

Posted by J.B. Wood on 10/4/17 8:30 AM

The Cloud. It's where cool tech ideas get funded by eager venture capitalists and mega fortunes are made when the next big thing goes viral. For all of the excitement and hype surrounding the Cloud, there are some sobering realities that tend to get swept under the rug: namely the fact that, on the whole, the cloud business model is not a profitable one. Surprised?

Yes, cloud companies (such as software-as-a-service and technology-as-a-service, just to name a few) are all the rage, and rightly so, for they are the future of tech. They regularly enjoy double- or triple-digit growth rates and garner enviable media coverage and razzle-dazzle headlines. But the mostly unspoken truth is that they are underpinned by unproven financial fundamentals that, frankly, wouldn't be allowed to persist in any other industry.

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Topics: XaaS (x-as-a-service), big data, cloud, subscription-based offers, SaaS (software-as-a-service), Technology-as-a-Service Playbook, digital transformation

Welcome New TSIA Members! January Edition

Posted by Technology Services Industry Association on 1/30/17 11:16 AM

At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional service disciplines TSIA has to offer. Here's a little bit about each company, in their own words.

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Topics: big data, cloud, services, healthcare, SaaS (software-as-a-service), New TSIA Members, hardware manufacturers, analytics, biotech

B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

Posted by Technology Services Industry Association on 9/4/15 8:00 AM

With the rise in popularity of cloud-based business models, many technology companies are feeling increasing pressure to transform their businesses to focus less on products and more on services. Fortunately, you don’t need to replace your traditional product-based business model entirely, but instead, find ways to add profitable “as-a-service” offers into the mix. In the book B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, you’ll be taken through a narrative of how shifts in the industry are leading to a simple yet crucial conclusion: while the product B2B model was designed to sell things to customers, the new B4B model is about delivering outcomes for customers.“

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Topics: XaaS (x-as-a-service), B4B, big data, customer-supplier relationship, B2B

The Outcome-Based Services Portfolio

Posted by Thomas Lah on 7/10/15 8:27 AM

In our book, B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, we talk about how TSIA is helping technology companies prepare for a radical shift in their business models as they move away from selling product assets and product attach services and begin delivering business outcomes for customers. As stepping-stone in this journey, we’ve created a set of frameworks to provide an overview of the kinds of outcome-based services your organization can offer. 

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Topics: outcome-based services, pricing, adoption services, B4B, big data, services portfolio, optimization

Surviving the IoT Revolution: A Tale of Two Companies

Posted by Vele Galovski and Harald Kopp on 6/23/15 6:30 AM

In A Tale of Two Cities, Charles Dickens wrote about life in London and Paris during the French Revolution. The story included this iconic opening line:

"It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, ..." A Tale of Two Cities, Charles Dickens

The same could be said today for industrial equipment companies trying to survive the “Internet of Things” revolution. While it is a time of opportunity for the industry, many companies will not make the transition to the new business models.

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Topics: outcome-based services, big data, data analytics, consumption analytics, industrial equipment, internet of things (IoT), remote services, Intro to IoT, smart services

How the Cloud is Affecting Professional Services

Posted by Bo Di Muccio on 4/2/15 6:30 AM

Between big data, the cloud, and changing customer demands, there is an increasing pressure on technology companies to facilitate customer outcomes. As a result, many companies have already begun moving from being more product-oriented in their relationships with customers to being more outcome-oriented, but it is an ongoing process that will only continue to evolve, resulting in big impacts on professional services organizations. Here are some key trends that TSIA has observed in early 2015.

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Topics: big data, cloud, professional services

Technology and the Customer Experience

Posted by Jodi Beuder on 12/20/14 9:30 AM

12 Days of Insights 2014: Day 11

To celebrate the holiday season, we’re giving the gift of knowledge! Join us as we share our favorite posts from top technology services thought leaders in our 12 Days of Insights blog series.

It is clear that customer service is no longer in the silo of the customer support department, housed principally in a contact center. Instead, customer service needs to be implemented across various touch points within a company, including the company’s web platform and on their social media channels. IT departments are adapting to cloud-based and mobile-based platforms to make all these touch points sync together. 

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Topics: customer experience, big data, cloud, social media, mobility, customer relationship management (CRM), customer support, customer service, 12 Days of Insights, TSIA Partners

What Is Really Happening to the B2B Tech Industry? It's a Movement We Call B4B. And Here’s Why You Need to Be a Part of It.

Posted by Suzanne Hite on 2/12/14 4:40 PM

With the introduction of the new B4B model, there’s never been a more promising time to be in tech services. Find out why you need to be a part of the B4B movement. 

You've likely heard the buzz about B4B, or business for business. Since the new model was introduced by TSIA last fall, it has taken off like wildfire, sparking dialog in C-suites in tech companies around the globe. In case you haven't had a chance to read the book based on the concept―B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, by tech industry pundits J.B. Wood, Thomas Lah, and Todd Hewlin―we've encapsulated the main concepts in a short five-minute video. It’s a video that will change your organization’s future. 

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Topics: B4B, big data, customer-supplier relationship, technology services, customer outcomes

B2B vs. B4B (Business for Business): A New Model Calls for a Transformation in Our Strategy

Posted by Technology Services Industry Association on 1/10/14 6:57 AM

In the B2B era, we had no ability to drive customer success at scale because we didn’t have the data and the connection to make that real and affordable. But in the B4B world, all that has changed. And now it's time to seize the untapped opportunity.

Pictured L-R: Dr. Andreas Weigend and J.B. Wood

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Topics: customer success, B4B, big data, customer outcomes

The New Data Refineries: Transforming Big Data into Decisions

Posted by Technology Services Industry Association on 1/6/14 3:51 PM

“Big data is not defined by size―instead, it’s undeniably defined by a mindset.
It’s the mindset to turn mess into meaning.”

Andreas Weigend, PhD, former Chief Scientist at Amazon.com and current director of the Social Data Lab, recently shared his insights on the untapped power of data with the audience at Technology Services World (TSW) Service Transformations in Las Vegas. Specifically he addressed what we can do to turn our vast amounts of big data into vital business decisions. What follows are highlights from his spot-on and dynamic look into the future of big data.

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Topics: B4B, big data

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