Managed Services for Non-Manufacturers

Posted by George Humphrey on 4/14/16 6:30 AM

At TSIA, we're always talking about how technology providers industry-wide are making the B4B shift from delivering products to services, as well as the increasing importance of providing customer outcomes. While this drastic change might seem like it only applies to product manufacturers, the reality is that non-manufacturers are also feeling an increased pressure to rethink how they gain new and retain existing customers. I'd like to take a minute to highlight how non-manufacturer companies within our managed services membership community are able to apply TSIA research to their operations and successfully adapt.
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Topics: B4B, managed services, managed services providers

B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship

Posted by Technology Services Industry Association on 9/4/15 8:00 AM

With the rise in popularity of cloud-based business models, many technology companies are feeling increasing pressure to transform their businesses to focus less on products and more on services. Fortunately, you don’t need to replace your traditional product-based business model entirely, but instead, find ways to add profitable “as-a-service” offers into the mix. In the book B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, you’ll be taken through a narrative of how shifts in the industry are leading to a simple yet crucial conclusion: while the product B2B model was designed to sell things to customers, the new B4B model is about delivering outcomes for customers.“

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Topics: x-as-a-service (XaaS), B4B, big data, customer-supplier relationship, B2B

Learn How to Monetize Emerging Service Offers: TSIA Executive Summit

Posted by Technology Services Industry Association on 7/21/15 6:30 AM

Find out how new higher-value service offers are impacting the European market by joining us for an exclusive TSIA Executive Summit in London on September 14th! At this free half-day working session, you’ll learn how to monetize a variety of next generation service offers from a diverse community of executives at leading technology companies.

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Topics: B4B, services executives, service offers, summit

The Outcome-Based Services Portfolio

Posted by Thomas Lah on 7/10/15 8:27 AM

In our book, B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship, we talk about how TSIA is helping technology companies prepare for a radical shift in their business models as they move away from selling product assets and product attach services and begin delivering business outcomes for customers. As stepping-stone in this journey, we’ve created a set of frameworks to provide an overview of the kinds of outcome-based services your organization can offer. 

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Topics: outcome-based services, pricing, adoption services, B4B, big data, services portfolio, optimization

How the Top 50 Tech Companies Are Being Affected by Current Trends

Posted by Thomas Lah on 1/15/15 6:30 AM

As we head into 2015, we'd like to get a glimpse of what's on the horizon for technology services by taking a closer look at the most recent industry trends. To do this, we'll be referencing the TSIA Service 50 index, which tracks the service and revenue profit trends of a sampling of the top 50 companies in the industry from public record data sources. You can watch our on-demand webinar where we go over the latest findings, but first, let's briefly recap what we've learned so far. 
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Topics: B4B, Technology and Services 50

How to Connect Your Service Offers to Business Value: Part 1

Posted by Julia Stegman on 1/9/15 6:30 AM

Over the past year, we’ve talked a lot about the emergence of B4B and the growing need for product-focused companies to become customer outcome-focused, but there is still a lot of confusion about how to accomplish this transformation. In this three part blog series, I will be outlining the key capabilities required in order to make the transition, how to identify customer outcomes, and how your company can take the plunge toward offering outcomes as part of your pricing model. 

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Topics: B4B, service revenue generation, customer outcomes, Connecting Service Offers to Business Value

Technology Services Europe is Almost Here, Don't Miss Out!

Posted by Technology Services Industry Association on 1/6/15 6:30 AM

Technology Services Europe is the most powerful and cost-effective way to learn, engage, and share strategies, best practices, and solutions to achieve Corporate Growth in the Age of Services.

Join us in Berlin, 17-18 March 2015, for an unforgettable opportunity to discover the key strategies top industry professionals and businesses, just like yours, are using to thrive in what is has been the most challenging, exciting, and revolutionary time our industry has ever experienced. 

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Topics: B4B, Technology Services World Conference

Success in the New B4B Era

Posted by Technology Services Industry Association on 12/17/14 9:30 AM

12 Days of Insights 2014: Day 8

To celebrate the holiday season, we’re giving the gift of knowledge! Join us as we share our favorite posts from top technology services thought leaders in our 12 Days of Insights blog series.

B4B co-author and TSIA president and CEO J.B. Wood delivered the opening keynote at TSW 2013 Service Transformations conference, where B4B was officially launched to incredible response and enthusiasm. Below is a writeup highlighting many of Wood’s direct passages from that keynote that continue to be relevant to the future of the technology services industry. It’s a must-watch video, and a must-have book for your business arsenal. Get ready for the new B4B era as we enter into a new and exciting time for tech services. 

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Topics: outcome-based services, pricing, B4B, organizational change, service level agreement (SLA), adoption, operating models, consumption models, customer outcomes, 12 Days of Insights

The Reemergence of Managed Services: Capitalizing on the Cloud

Posted by Dhaval Moogimane, Neil Jain, and Andrew Clark on 12/12/14 9:30 AM

12 Days of Insights 2014: Day 3

To celebrate the holiday season, we’re giving the gift of knowledge! Join us as we share our favorite posts from top technology services thought leaders in our 12 Days of Insights blog series.

It just might be the greatest comeback ever. After the heyday of the application service provider (ASP) model in the 90's, managed services (MS) is reemerging as a top priority for many technology companies. A perfect storm of customer demand, technology and cloud maturity, and increased competitive pressure have put managed services back in the spotlight.
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Topics: x-as-a-service (XaaS), B4B, cloud, managed services, technology services, technology maturity, service delivery channels, 12 Days of Insights

What B4B Means for You

Posted by Technology Services Industry Association on 12/11/14 9:00 AM

12 Days of Insights 2014: Day 2

To celebrate the holiday season, we’re giving the gift of knowledge! Join us as we share our favorite posts from top technology services thought leaders in our 12 Days of Insights blog series.

B4B co-author and TSIA executive director Thomas Lah delivered a memorable and eye-opening TSW keynote at last month’s TSW Service Transformations conference, discussing what the B4B model means for technology services organizations. Here are some highlights from that important discussion. If you haven’t gotten your copy of the book B4B, it’s a must-have, and it’s available at Amazon. It’s a promising time to be in tech services, as we head toward the new era of B4B.

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Topics: outcome-based services, B4B, services portfolio, organizational structure, adoption, customer outcomes, 12 Days of Insights

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