Preparing Your Support Organization to Deliver Customer Outcomes

Posted by Judith Platz on 12/22/15 6:30 AM

Providing customer outcomes should be a top priority for today’s support organizations. It’s no longer enough to keep a technical asset up and running, but there is now the added expectation to help customers solve their business challenges and deliver measurable ROI. To meet changing customer demands, it is our responsibility as support services organizations to make sure our personnel fully understand their new role in today’s world and equip them with the tools and training they’ll need to maintain and increase customer loyalty and revenue.

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Topics: support services, customer outcomes, 12 Days of Insights

The Secret Knowledge of Education Services

Posted by Jeremy DalleTezze on 12/18/15 6:30 AM

'Tis the season of giving, and today our gift to you is the tenth day of our annual 12 Days of Insights blog series. Enjoy!

At TSIA, we talk a great deal about data. We have frameworks, case studies, and lots of conversations with our members about how to leverage big data assets. During these conversations, I walk our members through a succession of questions, starting with their goals, current plans, and progressing through to their data assets and analytic capabilities. In many conversations, members inform me that they have limited, or no, access to rich customer data. In particular, they have no line of sight into how their customers are leveraging their products and/or services. 

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Topics: education services, data analytics, consumption analytics, learning management system, 12 Days of Insights

Technology Services: What Lies Ahead in 2016

Posted by Thomas Lah on 12/17/15 6:30 AM

'Tis the season of giving, and today our gift to you is the ninth day of our annual 12 Days of Insights blog series. Enjoy!

If there was any doubt that the technology industry is undergoing a major transformation, this year has produced even more compelling evidence that we are nearing the end of the first great era of tech. There are no tea leaves involved here; the story is playing out in the publicly reported financial data from traditional technology companies. Collectively, tech company revenues have declined steeply in 2015, with tens of billions of dollars coming off the table quarter after quarter.

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Topics: outcome-based services, customer success, customer retention, customer outcomes, customer churn, expand selling, 12 Days of Insights, outcome engineering

Professional Services for XaaS: Is it Different?

Posted by Bo Di Muccio on 12/16/15 6:30 AM

'Tis the season of giving, and today our gift to you is the eighth day of our annual 12 Days of Insights blog series. Enjoy!

It’s commonly thought that professional services for X-as-a-Service (XaaS) is different from professional services (PS) inside of traditional companies. But just how true is that statement? In this year’s “State of Professional Services” white paper, we concluded that 2014 had been a banner year for technology professional services organizations, with the prospects for 2015 being generally very good for the following reasons:

  • Generally improving professional services fundamentals
  • Better utilization, revenue per consultant, growth rates, and profitability
  • Better fundamentals regardless of peer group
  • Strong performance in the XaaS peer group

The last point is especially significant, considering all of the conventional wisdom about services business models for XaaS and SaaS that suggests SaaS professional services is “not supposed to make money.” Not to mention the fact that settling on the right services operating and financial models for XaaS isn’t exactly easy. However, the accumulating evidence to the contrary is pretty clear and stands in stark contrast to these assumptions, In fact, more and more professional services leaders are figuring out how to grow revenues and make money alongside a shifting product consumption model

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Topics: XaaS (x-as-a-service), professional services, 12 Days of Insights

Industrial Equipment: Moving from Products to Services

Posted by Harald Kopp on 12/15/15 7:30 AM

'Tis the season of giving, and today our gift to you is the seventh day of our annual 12 Days of Insights blog series. Enjoy!

Manufacturers of industrial equipment, components, and instruments have, on average, a service revenue share of 30%, which has been stable over the last two years. This has been shown by the results of TSIA's Industrial 30 index, which analyzes the quarterly reports of 30 industrial manufacturers reporting their service revenues. 

We’ve found that the service revenue share was stable during five quarters of revenue growth, and it is still stable after two quarters of shrinking revenues of 7%, as compared to last year. This shows that a huge part of services in industrial equipment are product-attached. Fewer product sales mean fewer implementations, lower product utilization by customers means fewer repairs, and customers under pressure even reduces support levels. Some services, like calibration or mission-critical support, are stable.

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Topics: pacesetter, 12 Days of Insights, industrial equipment

Challenging Traditional Sales Roles

Posted by Peter Armaly on 12/11/15 6:30 AM

The long-running, oft-worshipped, and rarely questioned organizational business structure of Sales and Post-Sales is sick and overdue for some tough medicine. For years, there have been ample talks and thousands of articles written about the dysfunction of Sales and Marketing, but an even bigger argument can be made that the graver threat to a company is what isn’t working between the two major organizations, Sales and Post-Sales, that (sadly) often meet only at that line in the contract where the customer signs.

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Topics: customer success, sales, 12 Days of Insights, marketing

[SlideShare] Measuring the Health of XaaS Subscription Renewals

Posted by Julia Stegman on 12/10/15 9:30 AM

When it comes to getting customers to renew their subscription with your XaaS offer, does your current renewal engagement model consist of managed handoffs between your internal teams, or is it total chaos? (Tweet this!) In the recent TSIA SRG Cloud Benchmark Study, we aimed to find out how top companies in the technology services industry are structuring their subscription renewal process, as well as get a detailed look at which metrics they’re using to track their success. 

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Topics: XaaS (x-as-a-service), service revenue generation, renewal, subscription-based offers, 12 Days of Insights, slideshare

7 Steps to Building a Managed Services Business

Posted by George Humphrey on 12/9/15 6:30 AM

'Tis the season of giving, and today our gift to you is the third day of our annual 12 Days of Insights blog series. Enjoy!

At TSIA, we work with hundreds of tech companies of all sizes and market segments to help them stay on top of emerging industry trends. According to a 2014 poll of our members, over 70% of them have either launched or are developing a managed services business. However, as these tech leaders start to embrace managed services, they learn very quickly how daunting and different these business models are from hardware, software, and traditional services such as professional, support, and field services.

The world of managed services is rapidly evolving. Though many of the value propositions remain, such as total cost of ownership (TCO) reduction, risk aversion, acceleration of the adoption of next gen tech, etc., there has been a tremendous amount of focus on standardization of the offer, specialization of sales, scalability and automation of delivery, and optimization of client governance.

So how do you know where to start when building your own managed services business? In this post, I’ll discuss a seven-step approach you need to consider as you begin the journey. 

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Topics: managed services, organizational structure, 12 Days of Insights

A Year of Service Industry Transformation: A Look Back at 2014

Posted by Technology Services Industry Association on 12/23/14 8:03 AM

12 Days of Insights: A Look Back at 2014

To celebrate the holiday season, we’re giving the gift of knowledge! Join us as we share our favorite posts from top technology services thought leaders in our 12 Days of Insights blog series.

As 2014 draws to a close, the TSIA research team wanted to provide a brief recap of the top trends, lessons learned, and key takeaways the past year had to offer. Let's take a look at what we've learned this year, as well as what's on the horizon for the technology services industry in 2015.

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Topics: customer success, education services, managed services, service revenue generation, professional services, customer support, field services, managed services sales, expand selling, 12 Days of Insights

Education Services: Building and Maintaining a Successful Subscription-Based Business

Posted by Maria Manning-Chapman on 12/22/14 9:30 AM

It used to be that the only thing a subscription bought you was a magazine, the newspaper, or maybe a gym membership. Clearly, times have changed. Products and services now offered via a subscription model abound, and they range from the simple, such as a weekly box of organic snacks, to the sophisticated, such as Amazon Web Services (AWS). With such diversity in the types of companies providing subscription-based offers, what approach should education services (ES) organizations consider in building and maintaining a successful subscription business?

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Topics: XaaS (x-as-a-service), education services, subscription-based offers, customer churn, LaaS (learning-as-a-service), 12 Days of Insights, SaaS (software-as-a-service), optimization


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