Technology subscription revenues are becoming material for both pure-play cloud companies (representing 90% or more of their total company revenue) and hybrid companies (representing 10% or more of their total company revenue). Continuing to retain and grow this revenue requires a strong focus on renewal activities led by a chief renewal officer whose mission it is to expand customer spend throughout their contract period. In this SlideShare, we share the top 3 reasons why you need a chief renewal officer at your organization to take charge of this important revenue generating engine.
Let TSIA Help You Uncover More Ways to Improve Renewal Rates
TSIA provides technology and services businesses with the deep insight they need to maximize their recurring services revenue and drive business outcomes. To learn more about how TSIA can help your organization improve renewal rates, contact us today!
About the Author
Julia Stegman is the vice president of service revenue generation research for TSIA. She has over 25 years of experience in the high-technology industry, and is responsible for helping TSIA members uncover new opportunities to grow their recurring revenue and gain clear line of sight into what is contributing to growth or erosion in their current renewal model.