Product Leaders, Do You Want to Learn How to Create Profitable Subscription Offers?

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JB Wood Talking About XaaS Offers.pngWhether you’re a product leader with born-in-the-cloud software and/or hardware technology or are currently working on getting there, the ProductNEXT summit is for you! Come to the ARIA Resort & Casino on October 26, 2017 for this immersive one-day event all about developing your playbook for profitable subscription offers that will also delight your customers.

About the ProductNEXT Summit

As-a-service products have disrupted the classic product model. In order to create a complete customer experience, suppliers are now responsible for both solving problems with their technology and ensuring customers achieve the results they’re looking for. Every customer touchpoint contributes to the story of their success, and all of that data insight must find its way back to development of the next product solution that will drive customer success.

Join authors of Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, J.B. Wood and Thomas Lah, as they host the first-ever summit dedicated to building profitable subscription offers. The content in this summit is based on successful workshops they’ve conducted at some of the world’s largest technology companies about creating profitable offers for subscription products.

What You Will Learn

At ProductNEXT, you’ll discover how to solve critical issues affecting product leaders who are tasked with creating profitable subscription offers, including:

  • The evolution of product management in the as-a-service world
  • Embracing the complete customer experience
  • Metrics that matter for subscription products
  • Adopting the startup mindset
  • Crafting profitable as-a-service offers
  • Practices that won’t work anymore

This powerful agenda was designed specifically from product leaders with a range of responsibilities, such as:

  • Directors, VPs, and leaders of product management and/or marketing
  • Senior leadership responsible for offer development
  • Founders and executives focused on driving profitable growth in the Cloud

How to Attend ProductNEXT

To learn more about this event, including registration and pricing details, visit their site at You can also connect with ProductNEXT on Twitter @Product_NEXT. Track summit news and engage with speakers and other product leaders using the hashtag #NEXTSummit17.

About the Author


Tom Anderson, CMP, is the vice president of conferences and events for TSIA. In this role, he is responsible for coordinating the logistics and execution of Technology Services World conferences and other TSIA events. Throughout his extensive career, Tom has spearheaded the planning and execution of meetings and events worldwide for a wide variety of companies and clients, ranging from 50 to 5,000 attendees.

Recognized as a leader in the meeting and convention industry for over 35 years, Tom sits on the SPIN (Senior Planners Industry Network) Global Advisory Board, is a past president of Meeting Professionals International (MPI) San Diego Chapter, and has his Certified Meeting Professional (CMP) accreditation. Connect with Tom on Twitter @meetingpro1.

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Topics: summit, products, product leader


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