In our book, B4B, we established that technology suppliers are evolving from simply delivering products to also delivering business outcomes to their customers. Out of this growing trend came a new idea called "outcome engineering," where solutions providers present their customers with clear paths to success using their technology. TSIA is now applying that same concept to help our members improve their service business outcomes by leveraging our research, data, and business frameworks with the help of a new tool, TSIA outcome chains.
Outcome Chains presents TSIA research in a logical format that allows us to leverage content and pinpoint our business challenges. Great tool! – Glen MacLean, Director Global Service Delivery, Lexmark
What is Outcome Engineering?
At TSIA, we define outcome engineering as the ability to consistently help customers achieve targeted business outcomes. Outcome engineering requires having a full understanding of everything that would be required for your customer to achieve their desired business objectives by using your solution, including the people involved, processes, and technology.
To apply this concept and better help our members achieve their target business objectives, we're proud to announce that TSIA has partnered with Outcome Chains, Inc., a SaaS solution designed with the purpose of building better maps to the outcomes you want.
Follow the Right Path to Achieving Your Desired Business Outcomes
Our priority is to help our members clearly identify their desired objectives, the business challenges preventing them from reaching their goals, and to help them achieve them as quickly and easily as possible. With the Outcome Chains application, TSIA members will now have the opportunity to easily access key TSIA resources that have been carefully matched to each step along their unique journey to achieving their desired outcomes, from research, to benchmark data, to dashboard tools, and more.
Outcome Chains makes it easy to access an incredible amount of TSIA content, saving our team time when researching solutions for our top business challenges. I could use this tool all day! – Jon Larson, Senior Director, Cloud Services, Education Services & Logistics, SeaChange
The Future of Outcome Engineering Through TSIA Outcome Chains
We're excited to roll out this new tool to our entire membership soon. While only current TSIA members attending the TSW San Diego 2016 conference will receive priority access, all conference attendees will have the opportunity to get a first look at the application in action. Make sure to stop by either the TSIA or Outcome Chains, Inc. booths in the TSW | EXPO. We can't wait to show you how this new tool will help you and your organization achieve the business outcomes you want.
About the Author
Thomas Lah is executive director of TSIA. Since 1996, he has used his incisive analysis, strategic thinking, and creative solutions to help some of the world’s largest technology companies improve the efficiency of their daily operations. He has authored several books, including, Bridging the Services Chasm (2009), Consumption Economics (2011), B4B (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).