Learn TSIA Insights at These Upcoming Industry Events

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Steve Frost TSIA Expand Selling.pngWhenever a new trend emerges in the world of technology and services, TSIA is already active in developing new research, frameworks, and expertise around what that trend can mean for your business and the future of our industry. To share their latest findings in the areas of support services, expand selling, sales, marketing, improving customer journey, and creating profitable subscription offers, TSIA executives will be presenting at several upcoming conferences and speaking engagements, including: TSIA International Support Services Summit, Marketing Loves Sales, Technology Services World, and ProductNEXT. 

TSIA 2017 International Support Services Summit

September 13, 2017 – Vienna, Austria

If you’re an executive at the VP level and above, you’re invited to join this interactive summit in Vienna to learn how to boost the overall success of your support services organization. TSIA’s vice president of support services research, Judith Platz, will be covering key topics that are impacting the ability of today’s support services organizations to drive maximum customer value and customer outcomes. She will also discuss partner channel management, support metrics, outsourcing, and funding support services.

Also presenting at this summit is Wolfgang Platz, the chief production officer for Tricentis, with his session, "Why Support is Important to the C-Level and Critical to the Customer Experience."

How to attend: To inquire about attending, visit this RSVP page or contact TSIA’s Adam Herbert either via email at adam.herbert@tsia.com or by phone at +1 (619) 818-1323.

Marketing Loves Sales

September 18-19, 2017 – Portland, OR

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities.

Following this theme, TSIA’s vice president of expand selling research, Steve Frost, will be presenting his session, “7 Steps to $7 Leads,” where he’ll discuss how customer-facing teams, such as support engineers, field service technicians, and customer success reps, are best-suited to address upsell and cross-sell opportunities in their regular interactions with customers.

These customer-facing roles interact with your most important customers 5-15X more than their sales counterparts, and it’s during these direct conversations that new incremental upsell and cross-sell opportunities can transpire. When they do, these leads cost as little as $7 and close more than 20% of the time.

Come prepared to learn the concrete steps for getting started on generating low-cost leads with the help of your customer-facing staff.    

How to attend: Visit the official Marketing Loves Sales website to register and enter the promo code "tsialovesales” at checkout to receive 50% off registration!

TSW Las Vegas 2017

October 23-25, 2017 –  Las Vegas, NV

Come to the fall Technology Services World (TSW) conference in Las Vegas to keep up with the latest trends in tech and network with over 1,800 other technology and services industry professionals.

The way customers are buying and consuming their technology is changing, which is also impacting how tech suppliers make money. As a result, suppliers are having to rethink how they operate, beginning with their customer journeys. With this year’s theme of “Art and Science of the Customer Journey," you can look forward to informative sessions and keynote presentations about how meet this challenge head on by optimizing your ability to deliver measurable business outcomes through your technology.

How to attend: Register on the TSW website before September 15 to save 10%.

ProductNEXT Summit

October 26 – Las Vegas, NV

If you’re a product leader with born-in-the-cloud software and/or hardware technology or are currently working on getting there, you’re invited to attend the ProductNEXT as-a-service summit at the ARIA Resort & Casino in Las Vegas. If you’re already attending TSW, extend your stay by a day to take advantage of this unique opportunity to learn how to solve critical issues affecting product leaders who are tasked with creating profitable subscription offers.

TSIA’s J.B. Wood and Thomas Lah will be speaking at ProductNEXT, sharing valuable learnings from successful workshops they’ve conducted at some of the world’s largest technology companies about creating profitable offers for subscription products. They will also share insights from their recently published book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business, about developing your playbook for profitable subscription offers that will also delight your customers. 

How to attend: To learn more about this event, including registration and pricing details, visit their site at www.productnextsummit.com. You can also connect with ProductNEXT on Twitter @Product_NEXT.

We look forward to meeting with you at these events and sharing the exciting new developments in technology and services!

About the Author


Tom Anderson, CMP, is the vice president of conferences and events for TSIA. In this role, he is responsible for coordinating the logistics and execution of Technology Services World conferences and other TSIA events. Throughout his extensive career, Tom has spearheaded the planning and execution of meetings and events worldwide for a wide variety of companies and clients, ranging from 50 to 5,000 attendees.

Recognized as a leader in the meeting and convention industry for over 35 years, Tom sits on the SPIN (Senior Planners Industry Network) Global Advisory Board, is a past president of Meeting Professionals International (MPI) San Diego Chapter, and has his Certified Meeting Professional (CMP) accreditation. Connect with Tom on Twitter @meetingpro1.

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Topics: XaaS (x-as-a-service), support services, sales, expand selling, summit, marketing, products, product leader


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