Thomas Lah and J.B. Wood

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[TSIA Spotlight] How to Actually Make Money in the Cloud

Posted by Thomas Lah and J.B. Wood on 8/24/16 6:30 AM

An article we wrote called, “How to Actually Make Money in the Cloud” was featured on, the web presence of Inc. Magazine, which has been the premier print publication for entrepreneurs and business owners for more than 30 years. In this article, we provide a brief background into the emergence of cloud-based business models, explaining that even though they attract the financial interest of visionary entrepreneurs, many are struggling to be profitable. Using examples from our newest book, Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business,” we discuss the emerging financial patterns that can help business leaders think more completely about their journey to creating a profitable SaaS business. Here's an excerpt from the full article, which you can read here on

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Topics: x-as-a-service (XaaS), cloud, software-as-a-service (SaaS), Technology-as-a-Service Playbook


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