Harald Kopp

Professor Harald Kopp, is director, Industrial Services Research, for TSIA, as well as a teacher in a MBA program for sales and service engineering at Furtwangen University, Germany. His focus is chiefly on services in industrial automation, equipment, instruments and technology companies. He has 20 years of experience in the areas of research, consulting and management in industrial services, supply chain management, and IT-Management in industrial equipment, automotive and enterprise IT industries.

Harald frequently writes about these topics:
Industrial Equipment | Internet of Things (IoT) | Intro to IoT

Recent Posts

The Customer Journey in Industrial Equipment

Posted by Harald Kopp on 7/28/17 5:00 AM

Smart, connected products and smart services have had a major impact on the world, not only in the way businesses are run, but also to the customer journey over the whole customer lifecycle. As part of TSIA's research initiatives, we track the latest industry trends affecting the industrial equipment (IE) sector, which includes automation technology, instruments and components, and solution providers leveraging industrial equipment. In this post, I’m going to be sharing how these changes to the customer journey, brought about by the increasing adoption of smart technological capabilities, are playing a part in the industrial equipment sector.

Read More

Topics: industrial equipment, internet of things (IoT), smart, connected products, smart services, Art and Science of the Customer Journey

Latest Trends Affecting Industrial Equipment

Posted by Harald Kopp on 4/29/16 6:30 AM

It's no secret that smart, connected products have had a noticeable impact on the world we live in over the past few years, especially in the way businesses are run. As part of TSIA's research initiatives, we track the latest industry trends affecting the industrial equipment sector, which includes automation technology, instruments and components, and solution providers leveraging industrial equipment. Here's a preview of my latest findings, which I've published in my paper, " TSIA State of Services for Industrial Equipment Manufacturers 2016".
Read More

Topics: industrial equipment, internet of things (IoT), TSIA Research, smart services

Industrial Equipment: Moving from Products to Services

Posted by Harald Kopp on 12/15/15 7:30 AM

'Tis the season of giving, and today our gift to you is the seventh day of our annual 12 Days of Insights blog series. Enjoy!

Manufacturers of industrial equipment, components, and instruments have, on average, a service revenue share of 30%, which has been stable over the last two years. This has been shown by the results of TSIA's Industrial 30 index, which analyzes the quarterly reports of 30 industrial manufacturers reporting their service revenues. 

We’ve found that the service revenue share was stable during five quarters of revenue growth, and it is still stable after two quarters of shrinking revenues of 7%, as compared to last year. This shows that a huge part of services in industrial equipment are product-attached. Fewer product sales mean fewer implementations, lower product utilization by customers means fewer repairs, and customers under pressure even reduces support levels. Some services, like calibration or mission-critical support, are stable.

Read More

Topics: pacesetter, 12 Days of Insights, industrial equipment

Growing Customers Successfully in Industrial Equipment

Posted by Harald Kopp on 11/17/15 7:30 AM

As services eat products and software eats services, there are significant changes happening to success plays within the technology industry. The companies that will be the most successful are the ones who take an active role in supporting their customers as they grow their businesses. In fact, this was the topic of the opening keynote of our recent Technology Services World conference, presented by TSIA’s president and CEO, J.B. Wood.

During the rest of the conference, there were a lot of hot topics relevant to manufactures of industrial equipment (IE) presented in sessions, TSIA’s Industrial Equipment Advisory Board meetings, and 1:1 discussions. Based on this content and feedback from conference participants, it's clear that the business environment for industrial equipment manufacturers is changing in several big ways. 

Read More

Topics: outcome-based services, adoption services, managed services, industrial equipment, internet of things (IoT), smart services

Adoption and Outcome Offers: An Example from Michelin

Posted by Harald Kopp on 10/15/15 6:30 AM

In my IoT blog series I wrote with Vele Galovski, we introduced the remote services continuum as a framework to help companies navigate the industry transformation through IoT/smart services and focus on customer outcomes. In this post, I’ll be using examples from Michelin to discuss how services designed to help customers maximize their usage of technical capabilities (Adoption Services) as well as services designed to deliver specific business outcomes (Outcome Services) are rapidly emerging.

Read More

Topics: outcome-based services, adoption services, industrial equipment, internet of things (IoT), smart services

Comments

Subscribe to the Blog

Recent Posts

Posts by Topic

see all

Follow TSIA