Bo Di Muccio

Bo Di Muccio, Ph.D., is the distinguished vice president of research, Professional Services, for TSIA. He is also the chairperson of the TSIA Professional Services Advisory Board. Using his nearly 15 years of experience in technology industry research, analysis, and consulting, Di Muccio develops and delivers research and advisory programs that help some of the world’s leading technology companies build and optimize their professional services business.

Read more from Bo on these topics:
Professional Services | Tips for a Successful Professional Services Organization | Project Performance
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Recent Posts

Using Data to Improve Your Professional Services Revenues

Posted by Bo Di Muccio on 3/13/18 5:00 AM

TSIA fields hundreds of PS member inquiries every year. Always among the most common service business challenges (SBCs) represented is how to improve PS price performance. That’s why for the last decade, TSIA has been capturing extensive professional services rates and pricing practices information in our Professional Services Market Rates Study. This study distills the latest developments in professional services pricing and collects detailed data surrounding 8 job titles at 3 levels in roughly 60 countries to provide our members with the most current market rates benchmarks and data. In this post, I’m going to share what this study can do for your organization through real-world examples of how it’s currently being applied to businesses in the industry.

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Topics: pricing, professional services, services pricing, TSIA Partners, professional services sales

Professional Services and Sales Working Together to Deliver Customer Outcomes

Posted by Bo Di Muccio on 3/9/18 5:00 AM

The themes for our Technology Services World events are more than mere organizing principles for our conferences. They are expressions of the most pressing challenges that technology companies are facing. More than just helping structure the conference content, they are a direct reflection of what is trending in TSIA research, our extensive community of over 35,000 technology and services leaders, and the industry as a whole.

In other words, the TSW conference themes both drive and are driven by the broader concepts, content areas, and service business challenges that animate us and our member organizations. This has always been the case, and the theme for our upcoming TSW San Diego 2018 conference, “Blending Service and Sales Motions,” is no exception.

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Topics: services, professional services, sales, customer outcomes, professional services sales, Blending Service and Sales Motions

What Do Professional Services Strategy and Car Maintenance Have in Common?

Posted by Bo Di Muccio on 2/1/18 5:00 AM

At our recent TSW conference, I overheard this lament, “I wish getting alignment on our professional services strategy was as simple is getting your car aligned!” And thus was born an idea for some research and a blog post to explore this concept.

Car owners know that their wheels need to be in alignment, and it’s not hard to tell when they aren’t.  Your car might seem to drift to one side, or maybe your car is driving straight, but your steering wheel isn’t centered or vibrates at higher speeds. Any of these problems is a clear indication that you’re out of alignment. If you don’t get it fixed, there are lots of problems that will likely ensue: your tires will wear unevenly, you’ll get worse gas mileage, there’s a higher risk of tire blow outs or poor traction. In short, it’s plainly foolish and counterproductive to ignore or overlook the problem.

At TSIA, we believe that the same exact principles apply to professional services alignment, that is, the alignment between the PS charter and overall company objectives. 

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Topics: professional services, professional services organization (PSO), project performance, TSIA Strategic Services

Where Professional Services Fit Into the Customer Journey

Posted by Bo Di Muccio on 9/12/17 5:00 AM

How far the industry has come in the last 5-10 years! At the beginning of this transformation nearly a decade ago, virtually all technology professional services organizations were perfectly content to play a “Level 2” role. That is, they had capabilities and offers that were almost exclusively focused on getting customers up and running on the core technology product. 

Of course, that’s still an important function of professional services (PS) for any tech company. But nowadays, we’re getting a lot more questions indicating that PS is rapidly being pulled and pushed into being more of a Level 3/Level 4 engine, that is to say, a capability that directly helps customer achieve business outcomes. 

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Topics: professional services, LAER, recurring revenues, Art and Science of the Customer Journey

Should You Have a Dedicated Professional Services Sales Team?

Posted by Bo Di Muccio on 8/16/17 5:00 AM

TSIA has recently had a lot of inquiries from our Professional Services membership community, which have all been various forms of the same question: “Is there any data showing the business benefits and impact a dedicated Services Sales team has on key professional services metrics?” In a related follow-up question, these members also ask for data points and content that they can use to help justify investing in a dedicated sales resource for professional services. With so many similar questions routinely cropping up from professional services, just what’s going on in the industry to prompt this need?

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Topics: professional services, sales, professional services sales

How To Address Big Professional Services Business Challenges

Posted by Bo Di Muccio on 4/10/17 5:00 AM

TSIA membership gives our customers the ability to ask us questions, which we refer to as “inquiries.” Addressing services leaders’ business questions in a fact-based way is one of the reasons we exist, and if the thousands of inquiries that come in every year are any indicator, it’s an extremely valuable resource for our members. This steady inquiry stream also serves a dual purpose, in that they provide me and the rest of the research team with a real-time source of information about what service business challenges (SBCs) are the most common and most pressing for our members. 

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Topics: professional services, TSIA Survey, Open TSIA Surveys, professional services organization, compensation

Services Convergence and PS: What's to Become of the "O" in PSO?

Posted by Bo Di Muccio on 1/25/17 5:00 AM

You could say that TSIA put the "O" in PSO (Professional Services Organization), because for 10 years we've been benchmarking, dissecting, building frameworks, and otherwise analyzing how tech companies organize their professional services (PS) capabilities. Most of those 10 years have been about the story of the increasing organizational maturation and sophistication of PS, that is to say, we have watched PS "grow up." We have seen it morph from a loosely conceived, poorly funded collection of smart people inventing, reinventing, and delivering technology services to customers, into something that, in the vast majority of cases, has all of the artifices and trappings of fully formed organizational entity. But, what does this mean, exactly?

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Topics: professional services, professional services organization (PSO), TSIA Organizational Convergence Series, convergence, organizational convergence

Poll Results: Organizational Models for Professional Services and the Cloud

Posted by Bo Di Muccio on 9/6/16 6:30 AM

At TSIA, we've recently received a lot of questions from our members regarding the typical organizational models tech companies are using to set up cloud or XaaS businesses alongside their traditional consumption models. To get a bit more insight on this topic, we conducted a TSIA Quick Poll where we asked members of our Professional Services community to share their experiences in this area, resulting in us receiving detailed responses from 56 companies. Though brief, the survey yielded some surprising and interesting results. In this blog post, I'd like to share some survey highlights with you.  

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Topics: XaaS (x-as-a-service), cloud, professional services, TSIA Survey, TSIA Research

[Infographic] How to Improve Your Professional Services Pricing

Posted by Bo Di Muccio on 2/9/16 7:30 AM

A common dilemma many professional services organizations face is competitively pricing their services in a way that they can also stay profitable. The unfortunate reality is that, without an effective pricing strategy in place, improper discounting practices and low list rates can lead to these organizations drastically undercharging for valuable services. Fortunately there is a solution, and the first step to improving your professional services pricing strategy is identifying the areas within your current plan that need the most improvement. Use this handy flow chart to quickly assess how you can improve your professional services pricing strategy by evaluating two critical components that could be negatively affecting your organization’s profitability: list rates and discounting. 

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Topics: pricing, professional services, services pricing, infographic

Professional Services for XaaS: Is it Different?

Posted by Bo Di Muccio on 12/16/15 6:30 AM

'Tis the season of giving, and today our gift to you is the eighth day of our annual 12 Days of Insights blog series. Enjoy!

It’s commonly thought that professional services for X-as-a-Service (XaaS) is different from professional services (PS) inside of traditional companies. But just how true is that statement? In this year’s “State of Professional Services” white paper, we concluded that 2014 had been a banner year for technology professional services organizations, with the prospects for 2015 being generally very good for the following reasons:

  • Generally improving professional services fundamentals
  • Better utilization, revenue per consultant, growth rates, and profitability
  • Better fundamentals regardless of peer group
  • Strong performance in the XaaS peer group

The last point is especially significant, considering all of the conventional wisdom about services business models for XaaS and SaaS that suggests SaaS professional services is “not supposed to make money.” Not to mention the fact that settling on the right services operating and financial models for XaaS isn’t exactly easy. However, the accumulating evidence to the contrary is pretty clear and stands in stark contrast to these assumptions, In fact, more and more professional services leaders are figuring out how to grow revenues and make money alongside a shifting product consumption model

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Topics: XaaS (x-as-a-service), professional services

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