Congratulations! You are a managed services (MS) contributor and leader in a hardware or software original equipment manufacturer (OEM). You’ve been struggling with your company’s love/hate/embrace/ignore approach towards MS in the past. You’ve had your share of successes and failures acting as a change agent for your business and sometimes wondered if you were alone, if it was worth it, and if the business was ever going to realize its full potential.
And now, your executive management made a big splash about a new or renewed focus on MS! Maybe it was a call-out highlighting your MS capabilities in a 10k or a quarterly report, or even a press release or internal announcement about the importance of your company’s MS practice or key MS customer wins. Or, just maybe, MS was identified as one of your company’s “strategic pillars” going forward, and all your dreams about one of the hottest growth areas in tech are about to come true!
But, how do you know if this is more of the fits and starts you’ve seen in the past or if it is really going to catch fire this time? How do you know if this is just (managed) lip service, and if it is, what are you going to do about it?